Publication Description
This publication came about from the Data Public Awareness Campaign as a component in the Center's MENAdata Project. The main objective of the Public Awareness Campaign was to raise awareness amongst the different stake holders, including data users and data producers, about the potentials that data analytics can provide towards achieving responsible development. In addition to this, the public awareness campaign contributed to the marketing and promotion of the “Data for Fair Development” and its various activities.
The Public Awareness campaign targeted the following groups:
- Data users and producers working in different sectors and who can benefit from the skills and knowledge in data analytics
- Young professionals aiming to enhance their professional careers in the areas of data analytics
- Decision makers who can influence and facilitate access to data and data analytics process
- Public Awareness Plan
- In order to plan for the PA campaign, the project team conducted several activities including:
- Brain storming sessions with team members
- Interviews with experts in the field of data analytics
- Review of available resource that raise awareness on the potentials of data.
Based on this, it was agreed to focus on four main sectors to target in the PA campaign. These sectors were also identified for the capacity building component with the metadata project. The sectors are: Health, Agriculture, Human Rights and Economic Development.
The public awareness plan was based on developing and producing a set of communication tools in Arabic Language that can transfer knowledge and draw attention to the potentials of data usage, the tools included the following:
This publication was done targeting the Agriculture Sector
- A round table discussion was conducted with professionals and experts from the agriculture sector. The participants shared their thoughts on the main challenges that face the access to open data in agriculture and why it is important to deal with these challenges and create an enabling data environment
- An info leaflet was developed in Arabic language to highlight the potentials that data analytics can provide for agricultural development. The leaflet also included some examples of data-based technologies for agricultural purposes