The Course will introduce you to Marketing concept in general and specifically: What is digital marketing, why is its important, what is its role in increasing sales, the difference between digital and non-digital marketing, and Recent trends in digital marketing>
We will explore and apply industry-leading digital social media tools and global marketing strategies and applications, social media platforms, evaluate and impact new digital tools and media available to determine the suitability of different businesses and evaluate promotional strategies in the online environment. here are a list of other things we will be diving in:
Fundamentals in digital branding, competencies, description and development of brand value. Brand concepts and key elements in a global context, brand assessment and evaluation, multi-channel marketing, online and email advertising, marketing automation, best practices and trend development in digital branding.
An overview of contemporary social networking sites, social monitoring and measurement, an examination of how companies are adopting social media platforms to connect with consumers/customers to raise and enhance awareness. its history and development, as well as analysis of potential ethical and legal concerns. Preparing a social media campaign Google ads Definition of terms such as CPI, CPO, CPA and CTR
Choosing the best broker Building Visual Content Building a visual identity for advertising campaigns
Apply techniques and tools to raise the level of video marketing. Analyze the importance of creating shareable, creative content to enhance marketing using video storytelling, Optimizing visual content with SEO, Develop original video concepts for social media campaigns, and using consumer video production tools to create compelling social media video content.
Key aspects related to customer care within the work environment. The development and conceptual framework of customer care and market orientation, the influence of different perspectives and behavioral attitudes regarding the consumption process, customer satisfaction, analysis of customer needs and wants, changes in consumption during an individual’s life cycle, the strength of cultural influence on consumers, loyalty and consumer retention as a strategy to create a strong foundation Market oriented to survive, grow and profit
Examine professional digital marketing implementation techniques and advanced marketing search engine and analytics skills. The course focuses on the areas of analytics, analysis and reporting, search engines for marketing, content analysis techniques, and increasing traffic through digital marketing initiatives such as blogging, paid advertising and integration with traditional marketing techniques.
