Course Description
In this Course you will be introduced to the marketing aspects of the business. The philosophy of marketing will be introduced to the customer development model, as well as the technology life cycle and how would those relate to your business idea/concept. You will be familiarized with the Concept/Project Evaluation and to how convert their business idea into a product/service concept. Trainees will be introduced to the different methods of estimating and testing the market. Trainees are expected to design a survey to test their idea/product. SurveyMonkey will be used in the survey design. You will then be introduced to the concepts of costing and pricing. Trainees will be exposed to various types of costs and pricing strategies. The value proposition will also be introduced to inform the trainees on the importance of value in marketing. We will introduce marketing communication, and the various elements of marketing communication. The sales marketing machine model will be introduced. The sales marketing machine is designed to help in identifying buyers and the buying process. This course will end with a case study on costing and pricing. A simple cost- price-volume analysis exercise will be given to students to calculate costs and prices at different volume levels.