Managing SMEs

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Course Description

This Course will expose the participants to the different areas in project management with different examples and cases including, decision making concept; Strategy framework development and the five forces of Porter, growing your business. Management of your business/entity has different elements to worry about and consider. As we talk about project management, Porter’s five forces, it becomes very important to give attention to the supply chain in addition to managing your brand. Through all of that, each day we probably negotiate different issues with different stakeholders. Whether personal or professional, we go through different kind of negotiations. It becomes more crucial when you start your business and when you run it. Negotiation is more needed and knowing the main concepts becomes important for every business person.

Objectives

Objectives
  • Understand what are the different aspects and elements that effect a project
  • Realize the importance of developing a strategy, vision and mission in addition to setting the entities objectives so as to set up the direction of a business.
  • Understand the difference between the vision and the mission
  • To help the participants in answering key questions as managers and owners of business on how to proceed and grow the enterprise!
  • Understand what is a supply chain, components, factors and what to consider in managing it
  • Be able to define good negotiation
  • Understand what are the different aspects and elements that effect a project
  • Know how to develop a business strategy
  • Understand the model of building a brand in the mind space
  • Understand why negotiation is important to running a business
  • Expose you to some concepts used in negotiations
  • Understand BATNA and ZOPA concepts for negotiations
  • Be able to define good negotiation
     

Course Topics

Course Topics
  • General Introduction on Project management
  • Decision Making
  • General framework for strategy and setting a vision and mission
  • Framework for Developing Strategy and Porter’s five forces of competition
  • Business Growth.
  • Supply Chain Management, Elliot’s brand strategy model and negotiation skills
  • Negotiation skills
  • Final Project

Course Mode

Course Mode
Blended (Online and Face-to-Face)

Course Level

Course Level
Intermediate

Course Language

Course Language
English

Course Category