Marketing Principles for Sports Managers

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Course Description

This course consists of 40 training hours divided into six sessions. The author and trainer of this course is Mr. Hussam Nazzal from Birzeit University, who will communicate with you throughout the course. The main goal of this course is to develop the capabilities of the participants and improve their skills in the field of sports marketing and preparing marketing plans for sports clubs and products.

Objectives

  • Define marketing in general and sports marketing in particular
  • Determine the difference between “products” and “services,” especially in the sports' sector
  • Definition of demand for products
  • Know what a marketing plan is and understand its components
  • Defining a vision and mission for a sport organization
  • Study the consumer's sports lifestyle and learn how to make a purchase decision
  • Know how to make a purchase decision
  • Understand the impact of reference groups and opinion leaders and link them to the concept of loyalty
  • Knowing and acquiring the most important methods of competition analysis and analysis of the external environment
  • Learn about Pareto's law and its relationship to marketing
  • Gain the skill of analyzing strengths, weaknesses, opportunities and threats
  • Know the most important principles of marketing research
  • Gain the skill of developing marketing strategies
  • Understand the concept of marketing mix and its elements
  • Gain the skill of developing the marketing mix
  • Gain the skill of managing customer relationship
  • Gain the skill of developing and discussing marketing plans

Course Topics

  • Topic 1 Elements of the Marketing Mix
  • Topic 2 Marketing and Venue/Distribution Plan for Sports Products and Activities
  • Topic 3 Identifying strengths and weaknesses, opportunities and challenges Marketing research
  • Topic 4 is hidden from students
  • Topic 5 Strategies for market identification and segmentation
  • Topic 6 Marketing Plan Project

Course Mode

Blended (Online and Face-to-Face)

Course Level

Intermediate

Course Language

Arabic

Course Instructors

  1. Hussam Nazzal
  2. Muntaser Dkaidek

Course Category

Marketing
Business Administration