Marketing

Course Banner
Marketing

Course Description

Due to the tremendous development in the production of goods and services, competition has reached the point where it has become a burden on the management of companies to obtain a share of the market, and even more than that, the issue of continuing to work in itself has become a challenge, let alone make these companies profit! Accordingly, mastering the marketing skills in a practical way will help us to start our business correctly and obtain an appropriate market share in order to develop and achieve profits. This course aims to build and develop the capabilities of entrepreneurs at the level of knowledge, skills and trends in the subject of marketing management and to enable them to prepare comprehensive marketing plans as a basis for preparing an economic feasibility study for a commercial project. .

Course Requirements:

  • To ensure the maximum benefit from this course and the achievement of the educational objectives related to it, you are expected, dear participant, to abide by the following:
  • Follow up on all training sessions and actively participate in them.
  • Read the preparatory materials before the class meetings.
  • Participation in activities, tasks and forums for each training meeting.
  • Participation in the final exam for the course.
  • Design the final project for this course within the criteria set for it.

Objectives

Objectives
  • Building and developing their capabilities at the level of knowledge, skills and trends in the subject of marketing management.
  • Preparing comprehensive marketing plans as a basis for preparing an economic feasibility study for the commercial project.

Course Topics

Course Topics
  • The first meeting is a general introduction to the concept and process of marketing
  • The second meeting: Marketing mix and customer orientation
  • Third meeting Products and services
  • Fourth meeting price
  • Fifth meeting: market identification strategies
  • Sixth meeting promotion
  • Seventh Meeting Distribution (Venue)
  • The eighth meeting of the marketing plan and marketing budget
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Course Mode

Course Mode
Blended (Online and Face-to-Face)

Course Level

Course Level
Beginner

Course Language

Course Language
Arabic

Course Instructors

Course Instructors
  1. Anonymous